MATTEL ANNOUNCES “12 DAYS OF FANDOM”
IN CELEBRATION OF SAN DIEGO COMIC-CON
Kickstarting Mattel’s presence at Comic Con International: San Diego 2022, Mattel Creations brings fans the hottest exclusive collectibles from beloved properties, including Hot Wheels, WWE, Jurassic World, Masters of the Universe and more during “12 Days of Fandom.” The celebration will unveil the first product drop on July 11th, ultimately providing fans with a 288-hour sale of the 2022 line up heading into this year’s convention.
WHAT: During San Diego Comic-Con, Mattel will present a variety of fan-forward activations, including panels, signings, special guest appearances, product showcases, incredible installations for the perfect photo-op, and displays of the “12 Days of Fandom” items at booths #3029 and #2945.
WHEN: July 11 – 24, 2022
WHERE: https://creations.mattel.com/
“We’re excited to reconnect with our fans at San Diego Comic-Con and further celebrate the world-renowned pop culture events with our fans who can’t attend in person. With this year’s ‘12 Days of Fandom’, Mattel will honor several iconic properties that have built an incredible fan legacy. With exclusive products and more, we will certainly appeal to a wide range of fandoms and we’re thrilled to formally debut them during our ‘12 Days of Fandom’ event.” – PJ Lewis, VP – Global Marketing & Portfolio Leader
Fans can stay up-to-date with daily announcements and drops by visiting https://creations.mattel.com/, the exclusive destination for all things Mattel.
Mattel
About Mattel: Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.
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Comic-Con International: San Diego (SDCC)
About SDCC: The SAN DIEGO COMIC CONVENTION (Comic-Con International) is a California Nonprofit Public Benefit Corporation organized for charitable purposes and dedicated to creating the general public’s awareness of and appreciation for comics and related popular art forms, including participation in and support of public presentations, conventions, exhibits, museums and other public outreach activities which celebrate the historic and ongoing contribution of comics to art and culture.
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