Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns
DC Entertainment announced today a new identity and logo for its iconic DC brand. The new DC logo is a mark that leverages over 80 years of heritage with an eye toward the future.
“While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management. “The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.”
The new logo will debut on the cover of the highly-anticipated DC UNIVERSE: REBIRTH SPECIAL #1 comic book written by Geoff Johns which releases next Wednesday, May 25th. REBIRTH represents the next chapter in the ongoing saga of the DC Universe, mixing traditional values and a modern aesthetic.
“I’m very proud that REBIRTH will be the first comic book published with the new DC logo.” stated Geoff Johns, DC Entertainment’s Chief Creative Officer. “To me, REBIRTH and the new DC logo are built on what’s come before while looking to what will come tomorrow. I can’t wait for people to see it on the cover.”
Look for the new DC logo to be immediately emblazoned across their varied products and content, such as DC All Access (webseries and app), DC websites, DC social media outlets, and other digital platforms. DC’s Rebirth event will mark the first use of their new logo for their print comics.
What are your thoughts on the new logo? Prefer the “peeling” logo that’s been used since 2012 or is this “new” look bringing back memories of the older days?