In an era where everything is computerized and auto responders can be set with a click of a button, one company still responds to mail the old fashioned way – individually.
Lucasfilm knows how to take care of their fans. They have a full-time person running their fan relations and the department has people dedicated to responding to tweets, Facebook messages, emails and letters. There are no form responses here, each is answered individually.
One such letter received by Lucasfilm was from 7-year-old Colin. Colin was bothered by a fact he read in a Star Wars book. The fact that Jedi Knights were not supposed to get married weighed heavy on him because he wanted to become a Jedi and not a Sith, yet still be married one day. So with the help of his mother he penned a letter to the studio.
“…I want to get married without becoming a Sith…”
When Colin actually received a written response from the studio he was shocked. The letter was written as if by a Jedi in response to Colin’s concerns.
“…When you find someone that you can connect to in a selfless way, then you are on the path of the light, and the dark side can not take a hold of you. With this goodness in your heart, you can be married.”
Apparently Colin was so grateful for the message that he got in trouble at school for asking the girls if they would marry him.
It is these little touches that keep the Star Wars fans loyal.